mission
Mission Foods is a prominent manufacturer specializing in tortillas, wraps, chips, and other Mexican food products. Established in 1977 and headquartered in Irving, Texas, the brand is known for its diverse range of offerings, including low carb and gluten-free options.
Shelf presence
Brand Power (0-100) blends four shelf signals. Price position is shown below for context · a value↔premium read, not part of the score.
carried in 12 of 24 Bay Area grocers. how many stores stock the brand.
54 products in the catalog. how deep the product line is (saturating).
spans 6 categories · 8 subcategories. how many categories the brand plays in (saturating).
Where it owns shelf
each bar is the % of that category's SKUs that are Mission (full bar = 100% of the shelf), grouped by department.
Top competitors
the brands crowding the same categories as Mission · photographed shelf-mates first, then brands stocked beside it at the same grocers, then same-category rivals citywide.
Most similar brands
closest to Mission in what it makes — matched on product name, category & description across the whole catalog, wherever they’re sold. Not who it competes with on the shelf.
The lineup
every Mission product in stock, cheapest first.
Sold at
Find Mission online
Where to find Mission · Bay Area
Opportunities
New doors · no Mission in our capture yet
Bay Area grocers where neither the digital catalog nor our shelf photos show Mission· but the shelf it belongs on is already there, ranked by fit. Fit blends category coverage, rival presence, price-band match, and openness to independents at this scale; weigh the footprint chips and route notes against it · a 7-door chain and a single great shop are different prizes. Our capture is partial, so a widely-distributed brand may already be carried through channels we don’t index.
Lead with Mission Super Soft Soft Taco Flour Tortillas · its most-distributed SKU (9 doors) in Flour Tortillas, the biggest opening. The closest open door is Mill Valley Market · 4 rivals already on that shelf.
