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mission chocolate

Mission Chocolate runs 4 products across 2 aisles, stocked in a single San Francisco grocer. Its biggest footprint is candy, at 1% of the shelf. A niche presence — Brand Power 36/100.

36
brand power
4
products
2
aisles
1
grocer
$14.19
avg price

Shelf presence

Brand Power (0–100) blends four shelf signals. Premium is shown for context — it's a price-position read, not part of the score.

DistributionDepthReachLeadershipPremium
36
brand power / 100
Distribution · 30% of score33/100

carried in 1 of 3 San Francisco grocers. how many stores stock the brand.

Depth · 25% of score28/100

4 products in the catalog. how deep the product line is (saturating).

Reach · 20% of score28/100

spans 2 aisles. how many aisles the brand plays in (saturating).

Leadership · 25% of score52/100

~13% average share on the shelves it competes on. how dominant it is where it shows up.

Premium · context only95/100

priced above 95% of same-category rivals. where it sits on price vs category peers — context, not scored into Brand Power.

Where it owns shelf

each bar is the % of that aisle's SKUs that are Mission Chocolate (full bar = 100% of the shelf), grouped by department.

Snacks & Candy3 SKUs · 1 aisle
Candy
1% of shelf3 SKUs
Frozen1 SKU · 1 aisle
Breakfast
25% of shelf1 SKU

The lineup

every Mission Chocolate product in stock, cheapest first.

Sold at