monday
Monday offers a selection of non-alcoholic spirits crafted in small batches, including gin, mezcal, and whiskey. Each spirit is designed to capture the essence of classic flavors with natural ingredients, providing a sophisticated option for those seeking alcohol-free alternatives. The brand's spirits are suitable for mixing in traditional cocktails or enjoying with simple pairings, catering to a range of taste preferences.
Shelf presence
Brand Power (0-100) blends four shelf signals. Price position is shown below for context · a value↔premium read, not part of the score.
carried in 1 of 24 Bay Area grocers. how many stores stock the brand.
5 products in the catalog. how deep the product line is (saturating).
spans 1 category. how many categories the brand plays in (saturating).
Where it owns shelf
each bar is the % of that category's SKUs that are Monday (full bar = 100% of the shelf), grouped by department.
Most similar brands
closest to Monday in what it makes — matched on product name, category & description across the whole catalog, wherever they’re sold. Not who it competes with on the shelf.
The lineup
the full Monday lineup · on SF shelves first (cheapest first), then SKUs we've catalogued but haven't measured on a shelf here yet.
Sold at
Find Monday online
Where to find Monday · Bay Area
1 storefront across 1 grocer carry it · tap a pin to open the store.
Opportunities
Bay Area grocers where neither the digital catalog nor our shelf photos show Monday· but the shelf it belongs on is already there, ranked by fit. Fit blends category coverage, rival presence, price-band match, and openness to independents at this scale; weigh the footprint chips and route notes against it · a 7-door chain and a single great shop are different prizes. Our capture is partial, so a widely-distributed brand may already be carried through channels we don’t index.
Lead with MONDAY Zero Alcohol Gin · its most-distributed SKU (1 door) in Non-Alcoholic Spirits, the biggest opening. The closest open door is Berkeley Bowl.