Montali at Falletti Foods
Falletti Foods is a conventional independent running 1 Bay Area store, indexing high on clean-organic versus other Bay Area grocers.
It’s already on the shelf here, with 2 SKUs across 1 category. The growth is depth and breadth: 1 category to widen.
Lead with Double-Concentrated Tomato Paste in Tomato Paste.
Falletti Foods stocks tomato paste thinly, so a differentiated snack stands out instead of becoming the Nth option on a crowded shelf. It already earns space at 3 other Bay Area grocers.
The more differentiated opening is tomato paste: Falletti Foods stocks only 9 there, so Montali Double-Concentrated Tomato Paste stands out rather than blending in.
Falletti Foods merchandises 1 of the 1 category the brand sells.
no strong clean/diet signal either way.
brand excitement 40/100.
enters a thin tomato paste shelf as a point of difference.
The full runway
Every category Montali plays in across the Bay Area grocers we track, and where it stands at Falletti Foods. Depth is the distinct SKUs the store carries there versus the fleet median, shown next to the rival brands already on that shelf.
On shelf here, but only 2 of 3 SKUs. Room to widen the line.
How it prices
Where it would price in tomato paste. Each dot is a product on the shelf, by its cost per oz (hover for which). Montali (orange) sits well above the shelf.
What to bring to expand
Montali’s SKUs Falletti Foods doesn’t carry yet, ordered by how many other Bay Area grocers already stock them.
Already on the shelf
Presence and depth are measured from Falletti Foods’ current Bay Area storefront: its online catalog plus our shelf photos, a partial view. A widely-distributed brand shown as a new door may already be carried through channels we don’t index. Falletti Foods profile →