Reading the shelf…
Moonlight Brewing Co. runs 3 products across 1 category, stocked in 3 of 24 Bay Area grocers. Its biggest footprint is beer, at 1% of the shelf. A niche presence · Brand Power 13/100.
Brand Power (0-100) blends four shelf signals. Price position is shown below for context · a value↔premium read, not part of the score.
carried in 3 of 24 Bay Area grocers. how many stores stock the brand.
3 products in the catalog. how deep the product line is (saturating).
spans 1 category · 2 subcategories. how many categories the brand plays in (saturating).
each bar is the % of that category's SKUs that are Moonlight Brewing Co. (full bar = 100% of the shelf), grouped by department.
closest to Moonlight Brewing Co. in what it makes — matched on product name, category & description across the whole catalog, wherever they’re sold. Not who it competes with on the shelf.
every Moonlight Brewing Co. product in stock, cheapest first.
10 storefronts across 3 grocers carry it · tap a pin to open the store.
Bay Area stores already carrying Moonlight Brewing Co.that meaningfully merchandise other categories it sells but isn't in here yet · ranked by open categories. A door already won, with room on adjacent shelves.
~1% average share on the shelves it competes on. how dominant it is where it shows up.
priced above 77% of same-category rivals. where it sits on price vs category peers · context, not scored into Brand Power.
open here: Pilsner
open = the store meaningfully carries that category (real depth, not a token SKU) and Moonlight Brewing Co. sells it elsewhere but has no SKU here.