Reading the shelf…
Mountain Rose Herbs is a brand specializing in high-quality, organic botanicals, including herbal supplements, teas, and spices. The company is known for its commitment to sustainability and ethical sourcing, offering a wide range of products such as essential oils, natural skincare, and DIY ingredients. Mountain Rose Herbs emphasizes transparency and regeneration in its operations, ensuring that its products are both environmentally friendly and beneficial for wellness.
Brand Power (0-100) blends four shelf signals. Price position is shown below for context · a value↔premium read, not part of the score.
carried in 1 of 24 Bay Area grocers. how many stores stock the brand.
2 products in the catalog. how deep the product line is (saturating).
spans 2 categories. how many categories the brand plays in (saturating).
each bar is the % of that category's SKUs that are Mountain Rose Herbs (full bar = 100% of the shelf), grouped by department.
closest to Mountain Rose Herbs in what it makes — matched on product name, category & description across the whole catalog, wherever they’re sold. Not who it competes with on the shelf.
the full Mountain Rose Herbs lineup · on SF shelves first (cheapest first), then SKUs we've catalogued but haven't measured on a shelf here yet.








































1 storefront across 1 grocer carry it · tap a pin to open the store.
Bay Area grocers where neither the digital catalog nor our shelf photos show Mountain Rose Herbs· but the shelf it belongs on is already there, ranked by fit. Fit blends category coverage, rival presence, price-band match, and openness to independents at this scale; weigh the footprint chips and route notes against it · a 7-door chain and a single great shop are different prizes. Our capture is partial, so a widely-distributed brand may already be carried through channels we don’t index.
Lead with Mountain Rose Herbs Cut and Sifted Boldo Leaf · its most-distributed SKU (1 door) in Herbal Tea, the biggest opening. The closest open door is Berkeley Bowl.
~1% average share on the shelves it competes on. how dominant it is where it shows up.
priced above 50% of same-category rivals. where it sits on price vs category peers · context, not scored into Brand Power.
absence = seen in neither the grocer's digital catalog nor our shelf photos (90 days); assortments move. fit reads the shelf, not the buying office — see route notes.