mutti
Mutti is an Italian brand specializing in tomato-based products, known for its high-quality sauces and canned tomatoes. Founded in 1899, the company prides itself on using 100% Italian-grown tomatoes, ensuring a fresh and authentic taste. Mutti's offerings include a variety of pasta sauces, such as those with basil and Parmigiano Reggiano, all crafted without added sugar, additives, or preservatives.
Shelf presence
Brand Power (0-100) blends four shelf signals. Price position is shown below for context · a value↔premium read, not part of the score.
carried in 18 of 24 Bay Area grocers. how many stores stock the brand.
27 products in the catalog. how deep the product line is (saturating).
spans 4 categories · 7 subcategories. how many categories the brand plays in (saturating).
Where it owns shelf
each bar is the % of that category's SKUs that are Mutti (full bar = 100% of the shelf), grouped by department.
Top competitors
the brands crowding the same categories as Mutti · photographed shelf-mates first, then brands stocked beside it at the same grocers, then same-category rivals citywide.
Most similar brands
closest to Mutti in what it makes — matched on product name, category & description across the whole catalog, wherever they’re sold. Not who it competes with on the shelf.
The lineup
every Mutti product in stock, cheapest first.
Sold at
Find Mutti online
Where to find Mutti · Bay Area
Opportunities
New doors · no Mutti in our capture yet
Bay Area grocers where neither the digital catalog nor our shelf photos show Mutti· but the shelf it belongs on is already there, ranked by fit. Fit blends category coverage, rival presence, price-band match, and openness to independents at this scale; weigh the footprint chips and route notes against it · a 7-door chain and a single great shop are different prizes. Our capture is partial, so a widely-distributed brand may already be carried through channels we don’t index.
Lead with Mutti No Added Sugar Datterini Tomatoes and Basil Pasta Sauce · its most-distributed SKU (7 doors) in Tomato Based Sauces, the biggest opening. The closest open door is Fairfax Market · 3 rivals already on that shelf.
