Reading the shelf…
Mycopia Mushrooms, a division of Gourmet Mushrooms Inc., specializes in cultivating organic specialty mushrooms for gourmet grocers, restaurants, and wholesalers across the United States. Established in 1977, the brand is known for its diverse range of exotic mushrooms, including Maitake, Shiitake, and unique blends like the Chef's Sampler. Mycopia emphasizes sustainability and innovation in mushroom cultivation, offering products that cater to both culinary professionals and home cooks.
Brand Power (0-100) blends four shelf signals. Price position is shown below for context · a value↔premium read, not part of the score.
carried in 8 of 24 Bay Area grocers. how many stores stock the brand.
10 products in the catalog. how deep the product line is (saturating).
spans 0 categories. how many categories the brand plays in (saturating).
closest to Mycopia Mushrooms in what it makes — matched on product name, category & description across the whole catalog, wherever they’re sold. Not who it competes with on the shelf.
the full Mycopia Mushrooms lineup · on SF shelves first (cheapest first), then SKUs we've catalogued but haven't measured on a shelf here yet.










~0% average share on the shelves it competes on. how dominant it is where it shows up.
priced above 72% of same-category rivals. where it sits on price vs category peers · context, not scored into Brand Power.
22 storefronts across 8 grocers carry it · tap a pin to open the store.