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The grocery shelf-visibility index for the San Francisco Bay Area · who owns each aisle, how brands are positioned, and where the whitespace is. Measured, not paid. Free.

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real prices, real simple. measured from public storefronts and normalized per unit. figures update as we re-measure.

The Aisle Co is a subsidiary of McGovern Measurement Company, an enterprise shelf-measurement firm serving brands and capital allocators.

Mycoterra Farm · shelf presence & positioning · The Aisle Company

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brand

Mycoterra Farm

Mycoterra Farm is an emerging brand · 4 products in the catalog, not yet seen at a tracked Bay Area grocer.

emerging brand · 4 products in catalog · not yet at a tracked Bay Area retailer

The lineup

the full Mycoterra Farm lineup · on SF shelves first (cheapest first), then SKUs we've catalogued but haven't measured on a shelf here yet.

Certified Organic Dried Mushroom Medley

not on SF shelves yet

Certified Organic Dried Shiitake Mushrooms

not on SF shelves yet

Certified Organic Dried Oyster Mushroom

not on SF shelves yet

Certified Organic Dried Lion's Mane

not on SF shelves yet