nancy's
Nancy's is a pioneering brand of cultured dairy and non-dairy products, known for its commitment to quality and health. Founded in 1960 in Eugene, Oregon, by Chuck and Sue Kesey, the brand was the first in the U.S. to incorporate live probiotics into yogurt. Nancy's emphasizes organic sourcing and avoids artificial ingredients, ensuring a natural fermentation process.
Shelf presence
Brand Power (0-100) blends four shelf signals. Price position is shown below for context · a value↔premium read, not part of the score.
carried in 20 of 24 Bay Area grocers. how many stores stock the brand.
31 products in the catalog. how deep the product line is (saturating).
spans 7 categories · 9 subcategories. how many categories the brand plays in (saturating).
Where it owns shelf
each bar is the % of that category's SKUs that are Nancy's (full bar = 100% of the shelf), grouped by department.
Top competitors
the brands crowding the same categories as Nancy's · photographed shelf-mates first, then brands stocked beside it at the same grocers, then same-category rivals citywide.
Most similar brands
closest to Nancy's in what it makes — matched on product name, category & description across the whole catalog, wherever they’re sold. Not who it competes with on the shelf.
The lineup
every Nancy's product in stock, cheapest first.
Sold at
Find Nancy's online
Where to find Nancy's · Bay Area
Opportunities
New doors · no Nancy's in our capture yet
Bay Area grocers where neither the digital catalog nor our shelf photos show Nancy's· but the shelf it belongs on is already there, ranked by fit. Fit blends category coverage, rival presence, price-band match, and openness to independents at this scale; weigh the footprint chips and route notes against it · a 7-door chain and a single great shop are different prizes. Our capture is partial, so a widely-distributed brand may already be carried through channels we don’t index.
Lead with Nancy's Yogurt, Organic, Whole Milk, Probiotic, Plain · its most-distributed SKU (9 doors) in Traditional Yogurt, the biggest opening. The closest open door is Target · 1 rival already on that shelf.
