Reading the shelf…
Narra offers a diverse range of oat milk lattes that blend Asian-inspired flavors with the smoothness of oat milk. Each product is crafted with tea to provide a balanced caffeine experience, featuring only 50-60mg of caffeine and L-Theanine for a gentle boost. With options like Black Milk Tea, Roasted Oolong Milk Tea, Strawberry Matcha Latte, and Ube Vanilla Latte, Narra focuses on delivering refreshing beverages with minimal added sugar and no artificial ingredients, making them a suitable choice for daily enjoyment.
Brand Power (0-100) blends four shelf signals. Price position is shown below for context · a value↔premium read, not part of the score.
carried in 5 of 24 Bay Area grocers. how many stores stock the brand.
5 products in the catalog. how deep the product line is (saturating).
spans 2 categories · 3 subcategories. how many categories the brand plays in (saturating).
each bar is the % of that category's SKUs that are Narra (full bar = 100% of the shelf), grouped by department.
the brands crowding the same categories as Narra · photographed shelf-mates first, then brands stocked beside it at the same grocers, then same-category rivals citywide.
closest to Narra in what it makes — matched on product name, category & description across the whole catalog, wherever they’re sold. Not who it competes with on the shelf.
the full Narra lineup · on SF shelves first (cheapest first), then SKUs we've catalogued but haven't measured on a shelf here yet.





14 storefronts across 5 grocers carry it · tap a pin to open the store.
Bay Area grocers where neither the digital catalog nor our shelf photos show Narra· but the shelf it belongs on is already there, ranked by fit. Fit blends category coverage, rival presence, price-band match, and openness to independents at this scale; weigh the footprint chips and route notes against it · a 7-door chain and a single great shop are different prizes. Our capture is partial, so a widely-distributed brand may already be carried through channels we don’t index.
Lead with Narra Oat Milk Latte, Ube Vanilla · its most-distributed SKU (5 doors) in Coffee Drinks, the biggest opening. The closest open door is Community Market CA · 1 rival already on that shelf.
~0% average share on the shelves it competes on. how dominant it is where it shows up.
priced above 67% of same-category rivals. where it sits on price vs category peers · context, not scored into Brand Power.
already on that shelf: pop & bottle
absence = seen in neither the grocer's digital catalog nor our shelf photos (90 days); assortments move. fit reads the shelf, not the buying office — see route notes.