nature valley
Nature Valley is a well-known brand specializing in granola bars and snacks, established in 1973. The brand offers a variety of products including crunchy granola bars, protein bars, and granola, all made without artificial colors, flavors, or preservatives. Nature Valley is committed to providing convenient, on-the-go snacks that cater to different taste preferences, from sweet to savory.
Shelf presence
Brand Power (0-100) blends four shelf signals. Price position is shown below for context · a value↔premium read, not part of the score.
carried in 12 of 24 Bay Area grocers. how many stores stock the brand.
30 products in the catalog. how deep the product line is (saturating).
spans 6 categories. how many categories the brand plays in (saturating).
Where it owns shelf
each bar is the % of that category's SKUs that are Nature Valley (full bar = 100% of the shelf), grouped by department.
Top competitors
the brands crowding the same categories as Nature Valley · photographed shelf-mates first, then brands stocked beside it at the same grocers, then same-category rivals citywide.
Most similar brands
closest to Nature Valley in what it makes — matched on product name, category & description across the whole catalog, wherever they’re sold. Not who it competes with on the shelf.
The lineup
the full Nature Valley lineup · on SF shelves first (cheapest first), then SKUs we've catalogued but haven't measured on a shelf here yet.
Sold at
Where to find Nature Valley · Bay Area
Opportunities
New doors · no Nature Valley in our capture yet
Bay Area grocers where neither the digital catalog nor our shelf photos show Nature Valley· but the shelf it belongs on is already there, ranked by fit. Fit blends category coverage, rival presence, price-band match, and openness to independents at this scale; weigh the footprint chips and route notes against it · a 7-door chain and a single great shop are different prizes. Our capture is partial, so a widely-distributed brand may already be carried through channels we don’t index.
Lead with Nature Valley Chewy Protein Peanut Almond Dark Chocolate Granola Bars · its most-distributed SKU (1 door) in Protein Bars, the biggest opening. The closest open door is Sprouts Farmers Market · 4 rivals already on that shelf.
