Reading the shelf…
Navitas Organics is a California-based brand founded in 2003, specializing in organic superfoods. They focus on sustainable sourcing and partner with smallholder farms globally, emphasizing traditional and regenerative organic farming practices.
Brand Power (0-100) blends four shelf signals. Price position is shown below for context · a value↔premium read, not part of the score.
carried in 14 of 24 Bay Area grocers. how many stores stock the brand.
27 products in the catalog. how deep the product line is (saturating).
spans 11 categories · 14 subcategories. how many categories the brand plays in (saturating).
each bar is the % of that category's SKUs that are Navitas Organics (full bar = 100% of the shelf), grouped by department.
the brands crowding the same categories as Navitas Organics · photographed shelf-mates first, then brands stocked beside it at the same grocers, then same-category rivals citywide.
closest to Navitas Organics in what it makes — matched on product name, category & description across the whole catalog, wherever they’re sold. Not who it competes with on the shelf.
the full Navitas Organics lineup · on SF shelves first (cheapest first), then SKUs we've catalogued but haven't measured on a shelf here yet.





























Bay Area grocers where neither the digital catalog nor our shelf photos show Navitas Organics· but the shelf it belongs on is already there, ranked by fit. Fit blends category coverage, rival presence, price-band match, and openness to independents at this scale; weigh the footprint chips and route notes against it · a 7-door chain and a single great shop are different prizes. Our capture is partial, so a widely-distributed brand may already be carried through channels we don’t index.
Lead with Navitas Organics Cacao Wafers, Organic, Bittersweet · its most-distributed SKU (1 door) in Chocolate Candies, the biggest opening. The closest open door is United Markets · 2 rivals already on that shelf.
~1% average share on the shelves it competes on. how dominant it is where it shows up.
priced above 68% of same-category rivals. where it sits on price vs category peers · context, not scored into Brand Power.
37 storefronts across 14 grocers carry it · tap a pin to open the store.
already on that shelf: bobo's, madegood
absence = seen in neither the grocer's digital catalog nor our shelf photos (90 days); assortments move. fit reads the shelf, not the buying office — see route notes.
Bay Area stores already carrying Navitas Organicsthat meaningfully merchandise other categories it sells but isn't in here yet · ranked by open categories. A door already won, with room on adjacent shelves.
open here: Cacao, Chocolate Candies, Cocoa Powder · +5 more
open here: Chocolate Candies, Cocoa Powder, Dried Berries · +3 more
open here: Beverages, Chocolate Candies, Cocoa Powder · +2 more
open here: Chocolate Candies, Dried Turmeric, Other Baking Morsels · +1 more
open here: Chocolate Candies, Green Food Blends, Other Baking Morsels · +1 more
open here: Chocolate Candies, Cocoa Powder, Dried Turmeric · +1 more
open = the store meaningfully carries that category (real depth, not a token SKU) and Navitas Organics sells it elsewhere but has no SKU here.