near east
Near East® is a brand known for its grain-based food products, including rice pilafs and couscous, founded in 1962 by Armenian immigrants in Worcester, Massachusetts. The brand originated from a homemade rice pilaf recipe that gained popularity, leading to the development of packaged mixes. Today, it is part of PepsiCo's portfolio, offering a variety of authentic and easy-to-prepare grain dishes.
Shelf presence
Brand Power (0–100) blends four shelf signals. Premium is shown for context — it's a price-position read, not part of the score.
carried in 2 of 3 San Francisco grocers. how many stores stock the brand.
11 products in the catalog. how deep the product line is (saturating).
spans 3 aisles. how many aisles the brand plays in (saturating).
~9% average share on the shelves it competes on. how dominant it is where it shows up.
priced above 56% of same-category rivals. where it sits on price vs category peers — context, not scored into Brand Power.
Where it owns shelf
each bar is the % of that aisle's SKUs that are Near East (full bar = 100% of the shelf), grouped by department.
The lineup
every Near East product in stock, cheapest first.
