non
Non is a brand that offers a range of non-alcoholic, vegan-certified, gluten-free, and halal wine alternatives, each crafted to provide a unique tasting experience. Its products, such as the Salted Raspberry & Chamomile and Oaked Blackberry & Plum, are designed to be enjoyed chilled in a wine glass and pair well with a variety of foods, from creamy desserts to barbecued vegetables. With offerings that cater to different occasions, Non provides options for self-relaxation, social gatherings, and seasonal celebrations.
Shelf presence
Brand Power (0-100) blends four shelf signals. Price position is shown below for context · a value↔premium read, not part of the score.
carried in 3 of 24 Bay Area grocers. how many stores stock the brand.
10 products in the catalog. how deep the product line is (saturating).
spans 2 categories. how many categories the brand plays in (saturating).
Where it owns shelf
each bar is the % of that category's SKUs that are Non (full bar = 100% of the shelf), grouped by department.
Top competitors
the brands crowding the same categories as Non · photographed shelf-mates first, then brands stocked beside it at the same grocers, then same-category rivals citywide.
Most similar brands
closest to Non in what it makes — matched on product name, category & description across the whole catalog, wherever they’re sold. Not who it competes with on the shelf.
The lineup
the full Non lineup · on SF shelves first (cheapest first), then SKUs we've catalogued but haven't measured on a shelf here yet.
Sold at
Where to find Non · Bay Area
10 storefronts across 3 grocers carry it · tap a pin to open the store.
Opportunities
New doors · no Non in our capture yet
Bay Area grocers where neither the digital catalog nor our shelf photos show Non· but the shelf it belongs on is already there, ranked by fit. Fit blends category coverage, rival presence, price-band match, and openness to independents at this scale; weigh the footprint chips and route notes against it · a 7-door chain and a single great shop are different prizes. Our capture is partial, so a widely-distributed brand may already be carried through channels we don’t index.
Lead with Non NON3, Toasted Cinnamon & Yuzu · its most-distributed SKU (2 doors) in Non-Alcoholic Wines, the biggest opening. The closest open door is Bi-Rite Market · 3 rivals already on that shelf.
