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aisle

The grocery shelf-visibility index for the San Francisco Bay Area · who owns each aisle, how brands are positioned, and where the whitespace is. Measured, not paid. Free.

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The taxonomy

real prices, real simple. measured from public storefronts and normalized per unit. figures update as we re-measure.

The Aisle Co is a subsidiary of McGovern Measurement Company, an enterprise shelf-measurement firm serving brands and capital allocators.

Not Your Average · shelf presence & positioning · The Aisle Company

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brand

Not Your Average

Not Your Average is an emerging brand · 3 products in the catalog, not yet seen at a tracked Bay Area grocer.

emerging brand · 3 products in catalog · not yet at a tracked Bay Area retailer

The lineup

the full Not Your Average lineup · on SF shelves first (cheapest first), then SKUs we've catalogued but haven't measured on a shelf here yet.

All Day Decaf Superfood Coffee with L-theanine & ashwagandha

not on SF shelves yet

Limitless Superfood Coffee with collagen & MCT oil

not on SF shelves yet

Choco Loco Superfood Coffee with L-theanine & raw cacao

not on SF shelves yet