noughty
Noughty offers a range of non-alcoholic wines made from carefully selected grape varieties, including Syrah, Chardonnay, and Chenin Blanc. Its products are crafted to retain the rich flavors of traditional wines while providing a low-alcohol alternative with minimal sugar content. With options like sparkling Chardonnay and Provençal-style Rosé, Noughty caters to wine enthusiasts seeking quality beverages without the alcohol.
Shelf presence
Brand Power (0-100) blends four shelf signals. Price position is shown below for context · a value↔premium read, not part of the score.
carried in 1 of 24 Bay Area grocers. how many stores stock the brand.
7 products in the catalog. how deep the product line is (saturating).
spans 1 category. how many categories the brand plays in (saturating).
Where it owns shelf
each bar is the % of that category's SKUs that are Noughty (full bar = 100% of the shelf), grouped by department.
Most similar brands
closest to Noughty in what it makes — matched on product name, category & description across the whole catalog, wherever they’re sold. Not who it competes with on the shelf.
The lineup
the full Noughty lineup · on SF shelves first (cheapest first), then SKUs we've catalogued but haven't measured on a shelf here yet.
Sold at
Find Noughty online
Where to find Noughty · Bay Area
3 storefronts across 1 grocer carry it · tap a pin to open the store.
Opportunities
Bay Area grocers where neither the digital catalog nor our shelf photos show Noughty· but the shelf it belongs on is already there, ranked by fit. Fit blends category coverage, rival presence, price-band match, and openness to independents at this scale; weigh the footprint chips and route notes against it · a 7-door chain and a single great shop are different prizes. Our capture is partial, so a widely-distributed brand may already be carried through channels we don’t index.
Lead with Noughty Dealcoholized Sparkling Rose · its most-distributed SKU (1 door) in Non-Alcoholic Wines, the biggest opening. The closest open door is Berkeley Bowl.