numi
Numi Organic Tea is a California-based company that specializes in organic and Fair Trade certified teas and herbal blends. Founded in 1999, Numi is dedicated to sustainable sourcing and empowering tea growers through fair labor practices.
Shelf presence
Brand Power (0-100) blends four shelf signals. Price position is shown below for context · a value↔premium read, not part of the score.
carried in 20 of 24 Bay Area grocers. how many stores stock the brand.
29 products in the catalog. how deep the product line is (saturating).
spans 2 categories · 5 subcategories. how many categories the brand plays in (saturating).
Where it owns shelf
each bar is the % of that category's SKUs that are Numi (full bar = 100% of the shelf), grouped by department.
Top competitors
the brands crowding the same categories as Numi · photographed shelf-mates first, then brands stocked beside it at the same grocers, then same-category rivals citywide.
Most similar brands
closest to Numi in what it makes — matched on product name, category & description across the whole catalog, wherever they’re sold. Not who it competes with on the shelf.
The lineup
every Numi product in stock, cheapest first.
Sold at
Find Numi online
Where to find Numi · Bay Area
Opportunities
New doors · no Numi in our capture yet
Bay Area grocers where neither the digital catalog nor our shelf photos show Numi· but the shelf it belongs on is already there, ranked by fit. Fit blends category coverage, rival presence, price-band match, and openness to independents at this scale; weigh the footprint chips and route notes against it · a 7-door chain and a single great shop are different prizes. Our capture is partial, so a widely-distributed brand may already be carried through channels we don’t index.
Lead with Numi Organic Rooibos Chai, Caffeine Free · its most-distributed SKU (14 doors) in Herbal Tea, the biggest opening. The closest open door is Target · 5 rivals already on that shelf.
