oreo
Oreo is a well-known brand primarily recognized for its iconic chocolate sandwich cookies, often referred to as 'America's Favorite Cookie.' The brand has expanded its offerings to include a line of frozen treats, such as ice cream tubs, bars, cones, and sandwiches, all infused with the classic Oreo cookie flavor. These products are designed to deliver the authentic taste of Oreo cookies in a variety of frozen dessert formats.
Shelf presence
Brand Power (0-100) blends four shelf signals. Price position is shown below for context · a value↔premium read, not part of the score.
carried in 14 of 24 Bay Area grocers. how many stores stock the brand.
74 products in the catalog. how deep the product line is (saturating).
spans 4 categories · 7 subcategories. how many categories the brand plays in (saturating).
Where it owns shelf
each bar is the % of that category's SKUs that are Oreo (full bar = 100% of the shelf), grouped by department.
Top competitors
the brands crowding the same categories as Oreo · photographed shelf-mates first, then brands stocked beside it at the same grocers, then same-category rivals citywide.
Most similar brands
closest to Oreo in what it makes — matched on product name, category & description across the whole catalog, wherever they’re sold. Not who it competes with on the shelf.
The lineup
every Oreo product in stock, cheapest first.
Sold at
Find Oreo online
Where to find Oreo · Bay Area
Opportunities
New doors · no Oreo in our capture yet
Bay Area grocers where neither the digital catalog nor our shelf photos show Oreo· but the shelf it belongs on is already there, ranked by fit. Fit blends category coverage, rival presence, price-band match, and openness to independents at this scale; weigh the footprint chips and route notes against it · a 7-door chain and a single great shop are different prizes. Our capture is partial, so a widely-distributed brand may already be carried through channels we don’t index.
Lead with Oreo Double Stuf Chocolate Sandwich Cookies 14.03 oz · its most-distributed SKU (9 doors) in Packaged Cookies, the biggest opening. The closest open door is Rainbow Grocery Cooperative · 3 rivals already on that shelf.
