Reading the shelf…
Orgain is a brand specializing in organic and plant-based nutritional products, including protein powders, shakes, and bars. Their offerings are crafted with clean, high-quality ingredients and are designed to cater to various dietary needs, such as vegan and grass-fed options. Orgain products are known for their great taste and nutritional benefits, supporting a healthy lifestyle.
Brand Power (0-100) blends four shelf signals. Price position is shown below for context · a value↔premium read, not part of the score.
carried in 14 of 24 Bay Area grocers. how many stores stock the brand.
29 products in the catalog. how deep the product line is (saturating).
spans 3 categories. how many categories the brand plays in (saturating).
each bar is the % of that category's SKUs that are Orgain (full bar = 100% of the shelf), grouped by department.
the brands crowding the same categories as Orgain · photographed shelf-mates first, then brands stocked beside it at the same grocers, then same-category rivals citywide.
closest to Orgain in what it makes — matched on product name, category & description across the whole catalog, wherever they’re sold. Not who it competes with on the shelf.
the full Orgain lineup · on SF shelves first (cheapest first), then SKUs we've catalogued but haven't measured on a shelf here yet.





































Bay Area grocers where neither the digital catalog nor our shelf photos show Orgain· but the shelf it belongs on is already there, ranked by fit. Fit blends category coverage, rival presence, price-band match, and openness to independents at this scale; weigh the footprint chips and route notes against it · a 7-door chain and a single great shop are different prizes. Our capture is partial, so a widely-distributed brand may already be carried through channels we don’t index.
Lead with Orgain 20g Grass Fed Clean Protein Grass-Fed Shake - Creamy Chocolate Fudge · its most-distributed SKU (5 doors) in Protein Drinks, the biggest opening. The closest open door is Community Market CA · 3 rivals already on that shelf.
~2% average share on the shelves it competes on. how dominant it is where it shows up.
priced above 42% of same-category rivals. where it sits on price vs category peers · context, not scored into Brand Power.
26 storefronts across 14 grocers carry it · tap a pin to open the store.
already on that shelf: remedy organics, rebbl, koia
absence = seen in neither the grocer's digital catalog nor our shelf photos (90 days); assortments move. fit reads the shelf, not the buying office — see route notes.
Bay Area stores already carrying Orgainthat meaningfully merchandise other categories it sells but isn't in here yet · ranked by open categories. A door already won, with room on adjacent shelves.
open here: Almond Milk, Protein Bars
open here: Almond Milk, Protein Bars
open here: Almond Milk, Protein Bars
open here: Almond Milk, Protein Drinks
open here: Almond Milk, Protein Bars
open here: Almond Milk, Protein Bars
open = the store meaningfully carries that category (real depth, not a token SKU) and Orgain sells it elsewhere but has no SKU here.