Organic India at Community Market CA
Community Market CA is a independent grocer running 1 Bay Area store.
Organic India is a brand specializing in herbal supplements and wellness products.
It’s already on the shelf here, with 15 SKUs across 1 category. The growth is depth and breadth: 1 category to widen.
Community Market CA merchandises 1 of the 2 categories the brand sells.
non-gmo, organic, vegan against the store's assortment lean.
brand excitement 55/100.
maps onto categories the store already runs.
The full runway
Every category Organic India plays in across the Bay Area grocers we track, and where it stands at Community Market CA. Depth is the distinct SKUs the store carries there versus the fleet median, shown next to the rival brands already on that shelf.
On shelf here, but only 15 of 22 SKUs. Room to widen the line.
The store barely carries this category, so it is a hard sell.
What to bring to expand
Organic India’s SKUs Community Market CA doesn’t carry yet, ordered by how many other Bay Area grocers already stock them.
Already on the shelf
Presence and depth are measured from Community Market CA’s current Bay Area storefront: its online catalog plus our shelf photos, a partial view. A widely-distributed brand shown as a new door may already be carried through channels we don’t index. Community Market CA profile →
