Reading the shelf…
Pamela's is a brand specializing in gluten-free baking mixes, flours, and snacks. Established in 1988, the brand is known for its GFCO-certified and Non-GMO products, including baking mixes, cookies, and snack bars. Pamela's aims to provide delicious gluten-free options without compromising on taste.
Brand Power (0-100) blends four shelf signals. Price position is shown below for context · a value↔premium read, not part of the score.
carried in 15 of 24 Bay Area grocers. how many stores stock the brand.
23 products in the catalog. how deep the product line is (saturating).
spans 8 categories · 9 subcategories. how many categories the brand plays in (saturating).
each bar is the % of that category's SKUs that are Pamela's (full bar = 100% of the shelf), grouped by department.
the brands crowding the same categories as Pamela's · photographed shelf-mates first, then brands stocked beside it at the same grocers, then same-category rivals citywide.
closest to Pamela's in what it makes — matched on product name, category & description across the whole catalog, wherever they’re sold. Not who it competes with on the shelf.
every Pamela's product in stock, cheapest first.























Bay Area grocers where neither the digital catalog nor our shelf photos show Pamela's· but the shelf it belongs on is already there, ranked by fit. Fit blends category coverage, rival presence, price-band match, and openness to independents at this scale; weigh the footprint chips and route notes against it · a 7-door chain and a single great shop are different prizes. Our capture is partial, so a widely-distributed brand may already be carried through channels we don’t index.
Lead with Pamela's Mission Fig Figgies & Jammies · its most-distributed SKU (10 doors) in Packaged Cookies, the biggest opening. The closest open door is LeBeau Nob Hill · 4 rivals already on that shelf.
~1% average share on the shelves it competes on. how dominant it is where it shows up.
priced above 33% of same-category rivals. where it sits on price vs category peers · context, not scored into Brand Power.
31 storefronts across 15 grocers carry it · tap a pin to open the store.
already on that shelf: bob's red mill, rustic bakery, tate's
absence = seen in neither the grocer's digital catalog nor our shelf photos (90 days); assortments move. fit reads the shelf, not the buying office — see route notes.
Bay Area stores already carrying Pamela'sthat meaningfully merchandise other categories it sells but isn't in here yet · ranked by open categories. A door already won, with room on adjacent shelves.
open here: All Purpose Flour, Biscuit Mixes, Brownie Mixes · +5 more
open here: All Purpose Flour, Brownie Mixes, Cake Mixes · +4 more
open here: All Purpose Flour, Bread Mixes, Brownie Mixes · +4 more
open here: All Purpose Flour, Brownie Mixes, Cake Mixes · +3 more
open here: All Purpose Flour, Brownie Mixes, Cake Mixes · +3 more
open here: All Purpose Flour, Biscuit Mixes, Bread Mixes · +2 more
open = the store meaningfully carries that category (real depth, not a token SKU) and Pamela's sells it elsewhere but has no SKU here.