pamela's
Pamela's is a brand specializing in gluten-free baking mixes, flours, and snacks. Established in 1988, the brand is known for its GFCO-certified and Non-GMO products, including baking mixes, cookies, and snack bars. Pamela's aims to provide delicious gluten-free options without compromising on taste.
Shelf presence
Brand Power (0-100) blends four shelf signals. Price position is shown below for context · a value↔premium read, not part of the score.
carried in 15 of 24 Bay Area grocers. how many stores stock the brand.
23 products in the catalog. how deep the product line is (saturating).
spans 8 categories · 9 subcategories. how many categories the brand plays in (saturating).
Where it owns shelf
each bar is the % of that category's SKUs that are Pamela's (full bar = 100% of the shelf), grouped by department.
Top competitors
the brands crowding the same categories as Pamela's · photographed shelf-mates first, then brands stocked beside it at the same grocers, then same-category rivals citywide.
Most similar brands
closest to Pamela's in what it makes — matched on product name, category & description across the whole catalog, wherever they’re sold. Not who it competes with on the shelf.
The lineup
every Pamela's product in stock, cheapest first.
Sold at
Find Pamela's online
Where to find Pamela's · Bay Area
Opportunities
New doors · no Pamela's in our capture yet
Bay Area grocers where neither the digital catalog nor our shelf photos show Pamela's· but the shelf it belongs on is already there, ranked by fit. Fit blends category coverage, rival presence, price-band match, and openness to independents at this scale; weigh the footprint chips and route notes against it · a 7-door chain and a single great shop are different prizes. Our capture is partial, so a widely-distributed brand may already be carried through channels we don’t index.
Lead with Pamela's Mission Fig Figgies & Jammies · its most-distributed SKU (10 doors) in Packaged Cookies, the biggest opening. The closest open door is LeBeau Nob Hill · 4 rivals already on that shelf.
