paro
Paro specializes in crafting plant-based snacks and meal blends that feature bold, globally inspired flavors. Its lentil crisps, cooked in avocado oil, offer a unique taste experience with options like Jalapeño Mint and BBQ Tikka, both delivering a satisfying crunch and rich, layered spices. Additionally, Paro's Cumin & Turmeric Kitchari Superfood Lentil & Rice Blend combines easily digestible ingredients to create a nourishing dish that supports a balanced diet.
Shelf presence
Brand Power (0-100) blends four shelf signals. Price position is shown below for context · a value↔premium read, not part of the score.
carried in 2 of 24 Bay Area grocers. how many stores stock the brand.
4 products in the catalog. how deep the product line is (saturating).
spans 1 category. how many categories the brand plays in (saturating).
Where it owns shelf
each bar is the % of that category's SKUs that are Paro (full bar = 100% of the shelf), grouped by department.
Top competitors
the brands crowding the same categories as Paro · photographed shelf-mates first, then brands stocked beside it at the same grocers, then same-category rivals citywide.
Most similar brands
closest to Paro in what it makes — matched on product name, category & description across the whole catalog, wherever they’re sold. Not who it competes with on the shelf.
The lineup
the full Paro lineup · on SF shelves first (cheapest first), then SKUs we've catalogued but haven't measured on a shelf here yet.
Sold at
Find Paro online
Where to find Paro · Bay Area
5 storefronts across 2 grocers carry it · tap a pin to open the store.
Opportunities
Bay Area grocers where neither the digital catalog nor our shelf photos show Paro· but the shelf it belongs on is already there, ranked by fit. Fit blends category coverage, rival presence, price-band match, and openness to independents at this scale; weigh the footprint chips and route notes against it · a 7-door chain and a single great shop are different prizes. Our capture is partial, so a widely-distributed brand may already be carried through channels we don’t index.
Lead with Paro BBQ Tikka Lentil Chips · its most-distributed SKU (2 doors) in Vegetable Chips, the biggest opening. The closest open door is Mollie Stone's Markets · 3 rivals already on that shelf.
