Reading the shelf…
Patagonia Provisions is a grocery brand focused on providing delicious and responsibly sourced food products. Their offerings include a variety of tinned seafood such as anchovies, mackerel, and sardines, as well as organic crackers. The brand emphasizes sustainability and supports healthy oceans through its sourcing practices.
Brand Power (0-100) blends four shelf signals. Price position is shown below for context · a value↔premium read, not part of the score.
carried in 15 of 24 Bay Area grocers. how many stores stock the brand.
48 products in the catalog. how deep the product line is (saturating).
spans 16 categories. how many categories the brand plays in (saturating).
each bar is the % of that category's SKUs that are Patagonia Provisions (full bar = 100% of the shelf), grouped by department.
the brands crowding the same categories as Patagonia Provisions · photographed shelf-mates first, then brands stocked beside it at the same grocers, then same-category rivals citywide.
closest to Patagonia Provisions in what it makes — matched on product name, category & description across the whole catalog, wherever they’re sold. Not who it competes with on the shelf.
every Patagonia Provisions product in stock, cheapest first.




































Bay Area grocers where neither the digital catalog nor our shelf photos show Patagonia Provisions· but the shelf it belongs on is already there, ranked by fit. Fit blends category coverage, rival presence, price-band match, and openness to independents at this scale; weigh the footprint chips and route notes against it · a 7-door chain and a single great shop are different prizes. Our capture is partial, so a widely-distributed brand may already be carried through channels we don’t index.
Lead with Patagonia Provisions Organic Crackers, Sourdough Sea Salt · its most-distributed SKU (11 doors) in Crackers, the biggest opening. The closest open door is Andronico's Community Markets · 3 rivals already on that shelf.
~1% average share on the shelves it competes on. how dominant it is where it shows up.
priced above 62% of same-category rivals. where it sits on price vs category peers · context, not scored into Brand Power.
37 storefronts across 15 grocers carry it · tap a pin to open the store.
already on that shelf: simple mills, mary's gone crackers, matiz
route note: buying runs through a corporate program — typically a slower path than an independent grocer's buyer.
absence = seen in neither the grocer's digital catalog nor our shelf photos (90 days); assortments move. fit reads the shelf, not the buying office — see route notes.
Bay Area stores already carrying Patagonia Provisionsthat meaningfully merchandise other categories it sells but isn't in here yet · ranked by open categories. A door already won, with room on adjacent shelves.
open here: Boxed Grain Meal & Sides, Canned Salmon, Canned Sardines · +14 more
open here: Boxed Grain Meal & Sides, Canned Anchovies, Canned Mackerel · +14 more
open here: Boxed Grain Meal & Sides, Canned Salmon, Canned Sardines · +14 more
open here: Boxed Grain Meal & Sides, Canned Mackerel, Canned Salmon · +12 more
open here: Boxed Grain Meal & Sides, Canned Mackerel, Canned Salmon · +12 more
open here: Boxed Grain Meal & Sides, Canned Anchovies, Canned Salmon · +12 more
open = the store meaningfully carries that category (real depth, not a token SKU) and Patagonia Provisions sells it elsewhere but has no SKU here.