pepperidge farm
Pepperidge Farm is a well-known brand specializing in cookies and crackers. It offers a variety of baked snacks, including the popular Goldfish crackers and Milano cookies. The brand also produces frozen pastry dough, catering to diverse consumer preferences.
Shelf presence
Brand Power (0-100) blends four shelf signals. Price position is shown below for context · a value↔premium read, not part of the score.
carried in 13 of 24 Bay Area grocers. how many stores stock the brand.
68 products in the catalog. how deep the product line is (saturating).
spans 10 categories · 14 subcategories. how many categories the brand plays in (saturating).
Where it owns shelf
each bar is the % of that category's SKUs that are Pepperidge Farm (full bar = 100% of the shelf), grouped by department.
Top competitors
the brands crowding the same categories as Pepperidge Farm · photographed shelf-mates first, then brands stocked beside it at the same grocers, then same-category rivals citywide.
Most similar brands
closest to Pepperidge Farm in what it makes — matched on product name, category & description across the whole catalog, wherever they’re sold. Not who it competes with on the shelf.
The lineup
every Pepperidge Farm product in stock, cheapest first.
Sold at
Find Pepperidge Farm online
Where to find Pepperidge Farm · Bay Area
Opportunities
New doors · no Pepperidge Farm in our capture yet
Bay Area grocers where neither the digital catalog nor our shelf photos show Pepperidge Farm· but the shelf it belongs on is already there, ranked by fit. Fit blends category coverage, rival presence, price-band match, and openness to independents at this scale; weigh the footprint chips and route notes against it · a 7-door chain and a single great shop are different prizes. Our capture is partial, so a widely-distributed brand may already be carried through channels we don’t index.
Lead with Pepperidge Farm Milano Mint Chocolate Cookies · its most-distributed SKU (9 doors) in Packaged Cookies, the biggest opening. The closest open door is Rainbow Grocery Cooperative · 4 rivals already on that shelf.
