pepperidge farm goldfish
Pepperidge Farm Goldfish is a brand known for its iconic fish-shaped snack crackers, offering a variety of flavors including cheddar, pretzel, and Flavor Blasted varieties. These snacks are baked with real ingredients and are free from artificial flavors or preservatives, making them a popular choice for families. The brand emphasizes fun and enjoyment with its playful product shapes and vibrant packaging.
Shelf presence
Brand Power (0-100) blends four shelf signals. Price position is shown below for context · a value↔premium read, not part of the score.
carried in 10 of 24 Bay Area grocers. how many stores stock the brand.
39 products in the catalog. how deep the product line is (saturating).
spans 3 categories. how many categories the brand plays in (saturating).
Where it owns shelf
each bar is the % of that category's SKUs that are Pepperidge Farm Goldfish (full bar = 100% of the shelf), grouped by department.
Top competitors
the brands crowding the same categories as Pepperidge Farm Goldfish · photographed shelf-mates first, then brands stocked beside it at the same grocers, then same-category rivals citywide.
Most similar brands
closest to Pepperidge Farm Goldfish in what it makes — matched on product name, category & description across the whole catalog, wherever they’re sold. Not who it competes with on the shelf.
The lineup
every Pepperidge Farm Goldfish product in stock, cheapest first.
Sold at
Find Pepperidge Farm Goldfish online
Where to find Pepperidge Farm Goldfish · Bay Area
Opportunities
New doors · no Pepperidge Farm Goldfish in our capture yet
Bay Area grocers where neither the digital catalog nor our shelf photos show Pepperidge Farm Goldfish· but the shelf it belongs on is already there, ranked by fit. Fit blends category coverage, rival presence, price-band match, and openness to independents at this scale; weigh the footprint chips and route notes against it · a 7-door chain and a single great shop are different prizes. Our capture is partial, so a widely-distributed brand may already be carried through channels we don’t index.
Lead with Pepperidge Farm Goldfish Cheddar Baked Snack Crackers · its most-distributed SKU (9 doors) in Crackers, the biggest opening. The closest open door is Gus's Community Market · 5 rivals already on that shelf.
