Reading the shelf…
Pitaya Foods is a brand specializing in organic, frozen superfruits and snack foods. Their product line includes a variety of exotic fruits such as dragon fruit, acai, passion fruit, and avocado, offered in convenient bite-sized pieces and smoothie packs. The brand emphasizes clean ingredients, sustainability, and nutrient-rich offerings, with products that are organic, non-GMO, and free from added sugars and preservatives.
Brand Power (0-100) blends four shelf signals. Price position is shown below for context · a value↔premium read, not part of the score.
carried in 13 of 24 Bay Area grocers. how many stores stock the brand.
22 products in the catalog. how deep the product line is (saturating).
spans 8 categories. how many categories the brand plays in (saturating).
each bar is the % of that category's SKUs that are Pitaya Foods (full bar = 100% of the shelf), grouped by department.
the brands crowding the same categories as Pitaya Foods · photographed shelf-mates first, then brands stocked beside it at the same grocers, then same-category rivals citywide.
closest to Pitaya Foods in what it makes — matched on product name, category & description across the whole catalog, wherever they’re sold. Not who it competes with on the shelf.
every Pitaya Foods product in stock, cheapest first.






















Bay Area grocers where neither the digital catalog nor our shelf photos show Pitaya Foods· but the shelf it belongs on is already there, ranked by fit. Fit blends category coverage, rival presence, price-band match, and openness to independents at this scale; weigh the footprint chips and route notes against it · a 7-door chain and a single great shop are different prizes. Our capture is partial, so a widely-distributed brand may already be carried through channels we don’t index.
Lead with Pitaya Foods Organic Premium Sorbetter Acai Berry Sorbet · its most-distributed SKU (3 doors) in Sorbet, the biggest opening. The closest open door is Woodlands · 5 rivals already on that shelf.
~5% average share on the shelves it competes on. how dominant it is where it shows up.
priced above 38% of same-category rivals. where it sits on price vs category peers · context, not scored into Brand Power.
37 storefronts across 13 grocers carry it · tap a pin to open the store.
already on that shelf: jonnypops, sambazon, talenti
absence = seen in neither the grocer's digital catalog nor our shelf photos (90 days); assortments move. fit reads the shelf, not the buying office — see route notes.
Bay Area stores already carrying Pitaya Foodsthat meaningfully merchandise other categories it sells but isn't in here yet · ranked by open categories. A door already won, with room on adjacent shelves.
open here: Other Frozen Breakfast, Popsicles, Smoothie Juices · +1 more
open here: Other Frozen Breakfast, Popsicles, Smoothie Juices · +1 more
open here: Other Frozen Breakfast, Popsicles, Smoothie Juices · +1 more
open here: Other Frozen Breakfast, Popsicles, Smoothie Juices · +1 more
open here: Other Frozen Breakfast, Popsicles, Smoothie Juices · +1 more
open here: Other Frozen Breakfast, Popsicles, Smoothie Juices · +1 more
open = the store meaningfully carries that category (real depth, not a token SKU) and Pitaya Foods sells it elsewhere but has no SKU here.