Reading the shelf…
Pringles runs 33 products across 1 category, stocked in 10 of 24 Bay Area grocers. Its biggest footprint is chips, at 2% of the shelf. A mid-tier presence · Brand Power 41/100.
Brand Power (0-100) blends four shelf signals. Price position is shown below for context · a value↔premium read, not part of the score.
carried in 10 of 24 Bay Area grocers. how many stores stock the brand.
33 products in the catalog. how deep the product line is (saturating).
spans 1 category · 3 subcategories. how many categories the brand plays in (saturating).
each bar is the % of that category's SKUs that are Pringles (full bar = 100% of the shelf), grouped by department.
the brands crowding the same categories as Pringles · photographed shelf-mates first, then brands stocked beside it at the same grocers, then same-category rivals citywide.
closest to Pringles in what it makes — matched on product name, category & description across the whole catalog, wherever they’re sold. Not who it competes with on the shelf.
every Pringles product in stock, cheapest first.




























Bay Area grocers where neither the digital catalog nor our shelf photos show Pringles· but the shelf it belongs on is already there, ranked by fit. Fit blends category coverage, rival presence, price-band match, and openness to independents at this scale; weigh the footprint chips and route notes against it · a 7-door chain and a single great shop are different prizes. Our capture is partial, so a widely-distributed brand may already be carried through channels we don’t index.
Lead with Pringles Sour Cream and Onion Potato Crisps, Lunch Snacks, 5.5 oz · its most-distributed SKU (8 doors) in Potato Chips, the biggest opening. The closest open door is LeBeau Nob Hill · 5 rivals already on that shelf.
~2% average share on the shelves it competes on. how dominant it is where it shows up.
priced above 21% of same-category rivals. where it sits on price vs category peers · context, not scored into Brand Power.
21 storefronts across 10 grocers carry it · tap a pin to open the store.
already on that shelf: kettle brand, cape cod, lay's
absence = seen in neither the grocer's digital catalog nor our shelf photos (90 days); assortments move. fit reads the shelf, not the buying office — see route notes.
Bay Area stores already carrying Pringlesthat meaningfully merchandise other categories it sells but isn't in here yet · ranked by open categories. A door already won, with room on adjacent shelves.
open here: Puff Chips, Variety Pack Chips
open here: Potato Chips, Puff Chips
open here: Puff Chips
open here: Variety Pack Chips
open here: Puff Chips
open here: Puff Chips
open = the store meaningfully carries that category (real depth, not a token SKU) and Pringles sells it elsewhere but has no SKU here.