progresso
Progresso is a well-established brand known for its high-quality canned soups and traditional recipes. The brand offers a diverse range of products, including soups, broths, beans, and pasta sauces, emphasizing real ingredients and flavorful preparations. Progresso is part of General Mills and has been delivering homestyle soups and Italian ingredients since 1969.
Shelf presence
Brand Power (0-100) blends four shelf signals. Price position is shown below for context · a value↔premium read, not part of the score.
carried in 12 of 24 Bay Area grocers. how many stores stock the brand.
70 products in the catalog. how deep the product line is (saturating).
spans 5 categories · 6 subcategories. how many categories the brand plays in (saturating).
Where it owns shelf
each bar is the % of that category's SKUs that are Progresso (full bar = 100% of the shelf), grouped by department.
Top competitors
the brands crowding the same categories as Progresso · photographed shelf-mates first, then brands stocked beside it at the same grocers, then same-category rivals citywide.
Most similar brands
closest to Progresso in what it makes — matched on product name, category & description across the whole catalog, wherever they’re sold. Not who it competes with on the shelf.
The lineup
every Progresso product in stock, cheapest first.
Sold at
Find Progresso online
Where to find Progresso · Bay Area
Opportunities
New doors · no Progresso in our capture yet
Bay Area grocers where neither the digital catalog nor our shelf photos show Progresso· but the shelf it belongs on is already there, ranked by fit. Fit blends category coverage, rival presence, price-band match, and openness to independents at this scale; weigh the footprint chips and route notes against it · a 7-door chain and a single great shop are different prizes. Our capture is partial, so a widely-distributed brand may already be carried through channels we don’t index.
Lead with Progresso Traditional Chicken Noodle Soup · its most-distributed SKU (11 doors) in Canned Soup, the biggest opening. The closest open door is Rainbow Grocery Cooperative · 4 rivals already on that shelf.
