rancho gordo
Rancho Gordo is an American food company that specializes in heirloom beans and New World food products. Founded in 2001 by Steve Sando, the company is based in Napa, California, and is known for its commitment to quality and sustainability in sourcing.
Shelf presence
Brand Power (0-100) blends four shelf signals. Price position is shown below for context · a value↔premium read, not part of the score.
carried in 13 of 24 Bay Area grocers. how many stores stock the brand.
58 products in the catalog. how deep the product line is (saturating).
spans 10 categories · 23 subcategories. how many categories the brand plays in (saturating).
Where it owns shelf
each bar is the % of that category's SKUs that are Rancho Gordo (full bar = 100% of the shelf), grouped by department.
Top competitors
the brands crowding the same categories as Rancho Gordo · photographed shelf-mates first, then brands stocked beside it at the same grocers, then same-category rivals citywide.
Most similar brands
closest to Rancho Gordo in what it makes — matched on product name, category & description across the whole catalog, wherever they’re sold. Not who it competes with on the shelf.
The lineup
every Rancho Gordo product in stock, cheapest first.
Sold at
Find Rancho Gordo online
Where to find Rancho Gordo · Bay Area
Opportunities
Grow where it's already stocked
Bay Area stores already carrying Rancho Gordothat meaningfully merchandise other categories it sells but isn't in here yet · ranked by open categories. A door already won, with room on adjacent shelves.
