Reading the shelf…
Red Bull is a globally recognized brand of energy drinks produced by the Austrian company Red Bull GmbH. The brand offers a variety of energy drinks, including the original Red Bull, Red Bull Zero, and Red Bull Sugarfree, as well as seasonal editions. Known for its slogan 'Gives You Wings', Red Bull is popular among athletes, professionals, and students for its energizing properties.
Brand Power (0-100) blends four shelf signals. Price position is shown below for context · a value↔premium read, not part of the score.
carried in 14 of 24 Bay Area grocers. how many stores stock the brand.
46 products in the catalog. how deep the product line is (saturating).
spans 1 category. how many categories the brand plays in (saturating).
each bar is the % of that category's SKUs that are Red Bull (full bar = 100% of the shelf), grouped by department.
the brands crowding the same categories as Red Bull · photographed shelf-mates first, then brands stocked beside it at the same grocers, then same-category rivals citywide.
closest to Red Bull in what it makes — matched on product name, category & description across the whole catalog, wherever they’re sold. Not who it competes with on the shelf.
every Red Bull product in stock, cheapest first.







































Bay Area grocers where neither the digital catalog nor our shelf photos show Red Bull· but the shelf it belongs on is already there, ranked by fit. Fit blends category coverage, rival presence, price-band match, and openness to independents at this scale; weigh the footprint chips and route notes against it · a 7-door chain and a single great shop are different prizes. Our capture is partial, so a widely-distributed brand may already be carried through channels we don’t index.
Lead with Red Bull Energy Drink · its most-distributed SKU (9 doors) in Energy Drinks, the biggest opening. The closest open door is Sprouts Farmers Market · 2 rivals already on that shelf.
~13% average share on the shelves it competes on. how dominant it is where it shows up.
priced above 79% of same-category rivals. where it sits on price vs category peers · context, not scored into Brand Power.
42 storefronts across 14 grocers carry it · tap a pin to open the store.
already on that shelf: celsius, guru
absence = seen in neither the grocer's digital catalog nor our shelf photos (90 days); assortments move. fit reads the shelf, not the buying office — see route notes.