red's
Red's is a brand specializing in frozen meals, particularly burritos and breakfast sandwiches. The brand emphasizes the use of high-quality ingredients, including antibiotic-free meats and cage-free eggs, and strives to offer non-GMO and organic options when possible. Red's products are known for their convenience and clean label, appealing to consumers seeking quick and nutritious meal options.
Shelf presence
Brand Power (0-100) blends four shelf signals. Price position is shown below for context · a value↔premium read, not part of the score.
carried in 17 of 24 Bay Area grocers. how many stores stock the brand.
26 products in the catalog. how deep the product line is (saturating).
spans 3 categories · 4 subcategories. how many categories the brand plays in (saturating).
Where it owns shelf
each bar is the % of that category's SKUs that are Red's (full bar = 100% of the shelf), grouped by department.
Top competitors
the brands crowding the same categories as Red's · photographed shelf-mates first, then brands stocked beside it at the same grocers, then same-category rivals citywide.
Most similar brands
closest to Red's in what it makes — matched on product name, category & description across the whole catalog, wherever they’re sold. Not who it competes with on the shelf.
The lineup
every Red's product in stock, cheapest first.
Sold at
Find Red's online
Where to find Red's · Bay Area
Opportunities
New doors · no Red's in our capture yet
Bay Area grocers where neither the digital catalog nor our shelf photos show Red's· but the shelf it belongs on is already there, ranked by fit. Fit blends category coverage, rival presence, price-band match, and openness to independents at this scale; weigh the footprint chips and route notes against it · a 7-door chain and a single great shop are different prizes. Our capture is partial, so a widely-distributed brand may already be carried through channels we don’t index.
Lead with Red's Burrito, Steak & Cheddar · its most-distributed SKU (8 doors) in Frozen Burritos, the biggest opening. The closest open door is Rainbow Grocery Cooperative · 3 rivals already on that shelf.
