Reading the shelf…
Ripple is a brand specializing in plant-based milk alternatives, offering products that are dairy-free, vegan, and free from nuts, lactose, and gluten. Their products are known for being nutritious, with a focus on providing high-quality pea protein. Ripple's offerings include various plant-based milks and protein shakes, catering to both adults and children.
Brand Power (0-100) blends four shelf signals. Price position is shown below for context · a value↔premium read, not part of the score.
carried in 9 of 24 Bay Area grocers. how many stores stock the brand.
6 products in the catalog. how deep the product line is (saturating).
spans 2 categories. how many categories the brand plays in (saturating).
each bar is the % of that category's SKUs that are Ripple (full bar = 100% of the shelf), grouped by department.
the brands crowding the same categories as Ripple · photographed shelf-mates first, then brands stocked beside it at the same grocers, then same-category rivals citywide.
closest to Ripple in what it makes — matched on product name, category & description across the whole catalog, wherever they’re sold. Not who it competes with on the shelf.
every Ripple product in stock, cheapest first.





17 storefronts across 9 grocers carry it · tap a pin to open the store.
Bay Area grocers where neither the digital catalog nor our shelf photos show Ripple· but the shelf it belongs on is already there, ranked by fit. Fit blends category coverage, rival presence, price-band match, and openness to independents at this scale; weigh the footprint chips and route notes against it · a 7-door chain and a single great shop are different prizes. Our capture is partial, so a widely-distributed brand may already be carried through channels we don’t index.
Lead with Ripple Original Plant-Based Half & Half · its most-distributed SKU (3 doors) in Half & Half, the biggest opening. The closest open door is Fairfax Market.
~3% average share on the shelves it competes on. how dominant it is where it shows up.
priced above 51% of same-category rivals. where it sits on price vs category peers · context, not scored into Brand Power.
absence = seen in neither the grocer's digital catalog nor our shelf photos (90 days); assortments move. fit reads the shelf, not the buying office — see route notes.
Bay Area stores already carrying Ripplethat meaningfully merchandise other categories it sells but isn't in here yet · ranked by open categories. A door already won, with room on adjacent shelves.
open here: Half & Half
open here: Half & Half
open here: Half & Half
open here: Half & Half
open here: Half & Half
open here: Half & Half
open = the store meaningfully carries that category (real depth, not a token SKU) and Ripple sells it elsewhere but has no SKU here.