ro*tel
Ro*tel runs 6 products across 1 category, stocked in 8 of 24 Bay Area grocers. Its biggest footprint is canned tomatoes, at 2% of the shelf. A niche presence · Brand Power 25/100.
Shelf presence
Brand Power (0-100) blends four shelf signals. Price position is shown below for context · a value↔premium read, not part of the score.
carried in 8 of 24 Bay Area grocers. how many stores stock the brand.
6 products in the catalog. how deep the product line is (saturating).
spans 1 category. how many categories the brand plays in (saturating).
Where it owns shelf
each bar is the % of that category's SKUs that are Ro*tel (full bar = 100% of the shelf), grouped by department.
Top competitors
the brands crowding the same categories as Ro*tel · photographed shelf-mates first, then brands stocked beside it at the same grocers, then same-category rivals citywide.
Most similar brands
closest to Ro*tel in what it makes — matched on product name, category & description across the whole catalog, wherever they’re sold. Not who it competes with on the shelf.
The lineup
every Ro*tel product in stock, cheapest first.
Sold at
Where to find Ro*tel · Bay Area
Opportunities
Bay Area grocers where neither the digital catalog nor our shelf photos show Ro*tel· but the shelf it belongs on is already there, ranked by fit. Fit blends category coverage, rival presence, price-band match, and openness to independents at this scale; weigh the footprint chips and route notes against it · a 7-door chain and a single great shop are different prizes. Our capture is partial, so a widely-distributed brand may already be carried through channels we don’t index.
Lead with RO*TEL Original Diced Tomatoes and Green Chilies · its most-distributed SKU (6 doors) in Canned Diced Tomatoes, the biggest opening. The closest open door is Berkeley Bowl · 5 rivals already on that shelf.
