Rock Island at United Markets
United Markets is a specialty independent running 1 Bay Area store, large-format at about 26,260 sq ft each.
Rock Island is a grocery brand specializing in fertile brown eggs produced in a cage-free environment.
It’s already on the shelf here, with 3 SKUs across 1 category. The growth is depth and breadth: .
United Markets merchandises 1 of the 1 category the brand sells.
cage-free, free-range against the store's assortment lean.
brand excitement 30/100.
maps onto categories the store already runs.
The full runway
Every category Rock Island plays in across the Bay Area grocers we track, and where it stands at United Markets. Depth is the distinct SKUs the store carries there versus the fleet median, shown next to the rival brands already on that shelf.
Fully stocked here (3/3 SKUs).
Already on the shelf
Presence and depth are measured from United Markets’ current Bay Area storefront: its online catalog plus our shelf photos, a partial view. A widely-distributed brand shown as a new door may already be carried through channels we don’t index. United Markets profile →