rosarita
Rosarita is a brand specializing in canned beans, particularly known for its refried beans. The brand offers a variety of options including traditional, organic, vegetarian, and low-fat refried beans. Rosarita focuses on providing convenient and flavorful bean products that cater to different dietary preferences.
Shelf presence
Brand Power (0-100) blends four shelf signals. Price position is shown below for context · a value↔premium read, not part of the score.
carried in 13 of 24 Bay Area grocers. how many stores stock the brand.
20 products in the catalog. how deep the product line is (saturating).
spans 2 categories · 3 subcategories. how many categories the brand plays in (saturating).
Where it owns shelf
each bar is the % of that category's SKUs that are Rosarita (full bar = 100% of the shelf), grouped by department.
Top competitors
the brands crowding the same categories as Rosarita · photographed shelf-mates first, then brands stocked beside it at the same grocers, then same-category rivals citywide.
Most similar brands
closest to Rosarita in what it makes — matched on product name, category & description across the whole catalog, wherever they’re sold. Not who it competes with on the shelf.
The lineup
every Rosarita product in stock, cheapest first.
Sold at
Find Rosarita online
Where to find Rosarita · Bay Area
Opportunities
New doors · no Rosarita in our capture yet
Bay Area grocers where neither the digital catalog nor our shelf photos show Rosarita· but the shelf it belongs on is already there, ranked by fit. Fit blends category coverage, rival presence, price-band match, and openness to independents at this scale; weigh the footprint chips and route notes against it · a 7-door chain and a single great shop are different prizes. Our capture is partial, so a widely-distributed brand may already be carried through channels we don’t index.
Lead with Rosarita Vegetarian Refried Beans · its most-distributed SKU (11 doors) in Canned Refried Beans, the biggest opening. The closest open door is Rainbow Grocery Cooperative · 4 rivals already on that shelf.
