ruffles
Ruffles is a popular brand of ridged potato chips produced by Frito-Lay, a division of PepsiCo. Known for their sturdy texture that is perfect for dipping, Ruffles offers a variety of flavors, including Original, Sour Cream & Onion, and Flamin' Hot varieties.
Shelf presence
Brand Power (0–100) blends four shelf signals. Premium is shown for context — it's a price-position read, not part of the score.
carried in 1 of 3 San Francisco grocers. how many stores stock the brand.
12 products in the catalog. how deep the product line is (saturating).
spans 1 aisle. how many aisles the brand plays in (saturating).
~2% average share on the shelves it competes on. how dominant it is where it shows up.
$5.61 average price. where it sits on price — context, not scored into Brand Power.
Where it owns shelf
each bar is the % of that aisle's SKUs that are Ruffles (full bar = 100% of the shelf), grouped by department.
The lineup
every Ruffles product in stock, cheapest first.
