rustic bakery
Rustic Bakery is a specialty foods company based in Petaluma, California, known for its organic and non-GMO baked goods. Founded in 2005, the brand offers a variety of products including sourdough flatbread crackers, crisps, cookies, and biscuits, all made with locally sourced ingredients.
Shelf presence
Brand Power (0-100) blends four shelf signals. Price position is shown below for context · a value↔premium read, not part of the score.
carried in 21 of 24 Bay Area grocers. how many stores stock the brand.
32 products in the catalog. how deep the product line is (saturating).
spans 4 categories · 7 subcategories. how many categories the brand plays in (saturating).
Where it owns shelf
each bar is the % of that category's SKUs that are Rustic Bakery (full bar = 100% of the shelf), grouped by department.
Top competitors
the brands crowding the same categories as Rustic Bakery · photographed shelf-mates first, then brands stocked beside it at the same grocers, then same-category rivals citywide.
Most similar brands
closest to Rustic Bakery in what it makes — matched on product name, category & description across the whole catalog, wherever they’re sold. Not who it competes with on the shelf.
The lineup
every Rustic Bakery product in stock, cheapest first.
Sold at
Find Rustic Bakery online
Where to find Rustic Bakery · Bay Area
Opportunities
New doors · no Rustic Bakery in our capture yet
Bay Area grocers where neither the digital catalog nor our shelf photos show Rustic Bakery· but the shelf it belongs on is already there, ranked by fit. Fit blends category coverage, rival presence, price-band match, and openness to independents at this scale; weigh the footprint chips and route notes against it · a 7-door chain and a single great shop are different prizes. Our capture is partial, so a widely-distributed brand may already be carried through channels we don’t index.
Lead with Rustic Bakery Shortbread · its most-distributed SKU (15 doors) in Packaged Cookies, the biggest opening. The closest open door is Sprouts Farmers Market · 4 rivals already on that shelf.
