rxbar
RXBAR is a brand specializing in protein snacks made with simple, whole-food ingredients. Their product line includes protein bars, breakfast bars, nut butters, and protein energy bites, all crafted without artificial additives. RXBARs are designed to provide convenient, nutritious options for on-the-go breakfasts, snacks, and workout fuel.
Shelf presence
Brand Power (0-100) blends four shelf signals. Price position is shown below for context · a value↔premium read, not part of the score.
carried in 17 of 24 Bay Area grocers. how many stores stock the brand.
26 products in the catalog. how deep the product line is (saturating).
spans 3 categories. how many categories the brand plays in (saturating).
Where it owns shelf
each bar is the % of that category's SKUs that are Rxbar (full bar = 100% of the shelf), grouped by department.
Top competitors
the brands crowding the same categories as Rxbar · photographed shelf-mates first, then brands stocked beside it at the same grocers, then same-category rivals citywide.
Most similar brands
closest to Rxbar in what it makes — matched on product name, category & description across the whole catalog, wherever they’re sold. Not who it competes with on the shelf.
The lineup
every Rxbar product in stock, cheapest first.
Sold at
Find Rxbar online
Where to find Rxbar · Bay Area
Opportunities
New doors · no Rxbar in our capture yet
Bay Area grocers where neither the digital catalog nor our shelf photos show Rxbar· but the shelf it belongs on is already there, ranked by fit. Fit blends category coverage, rival presence, price-band match, and openness to independents at this scale; weigh the footprint chips and route notes against it · a 7-door chain and a single great shop are different prizes. Our capture is partial, so a widely-distributed brand may already be carried through channels we don’t index.
Lead with RXBAR Blueberry Protein Bars, Protein Snack · its most-distributed SKU (14 doors) in Protein Bars, the biggest opening. The closest open door is Community Market CA · 3 rivals already on that shelf.
