sabor mexicano
Sabor Mexicano is an artisan food brand founded by Chef Jorge Saldana in 2011, specializing in handcrafted Mexican products like tortilla chips, salsas, and plant-based queso. Based in Berkeley, California, the brand emphasizes traditional methods and fresh, non-GMO ingredients sourced from their organic farm in Sonoma County. Their products are certified non-GMO, kosher, gluten-free, and vegan for specific items.
Shelf presence
Brand Power (0-100) blends four shelf signals. Price position is shown below for context · a value↔premium read, not part of the score.
carried in 18 of 24 Bay Area grocers. how many stores stock the brand.
13 products in the catalog. how deep the product line is (saturating).
spans 4 categories. how many categories the brand plays in (saturating).
Where it owns shelf
each bar is the % of that category's SKUs that are Sabor Mexicano (full bar = 100% of the shelf), grouped by department.
Top competitors
the brands crowding the same categories as Sabor Mexicano · photographed shelf-mates first, then brands stocked beside it at the same grocers, then same-category rivals citywide.
Most similar brands
closest to Sabor Mexicano in what it makes — matched on product name, category & description across the whole catalog, wherever they’re sold. Not who it competes with on the shelf.
The lineup
every Sabor Mexicano product in stock, cheapest first.
Sold at
Find Sabor Mexicano online
Where to find Sabor Mexicano · Bay Area
Opportunities
New doors · no Sabor Mexicano in our capture yet
Bay Area grocers where neither the digital catalog nor our shelf photos show Sabor Mexicano· but the shelf it belongs on is already there, ranked by fit. Fit blends category coverage, rival presence, price-band match, and openness to independents at this scale; weigh the footprint chips and route notes against it · a 7-door chain and a single great shop are different prizes. Our capture is partial, so a widely-distributed brand may already be carried through channels we don’t index.
Lead with Sabor Mexicano Homemade Papitas Original · its most-distributed SKU (1 door) in Potato Chips, the biggest opening. The closest open door is Sprouts Farmers Market · 3 rivals already on that shelf.
