Reading the shelf…
San Pellegrino is a renowned brand specializing in sparkling natural mineral water and Italian sparkling beverages. Known for its signature bubbles and refined taste, the brand offers a variety of products that bring a touch of Italian elegance to any occasion. San Pellegrino's offerings are crafted with high-quality Mediterranean ingredients, making them a favorite among fine dining enthusiasts.
Brand Power (0-100) blends four shelf signals. Price position is shown below for context · a value↔premium read, not part of the score.
carried in 20 of 24 Bay Area grocers. how many stores stock the brand.
54 products in the catalog. how deep the product line is (saturating).
spans 5 categories · 6 subcategories. how many categories the brand plays in (saturating).
each bar is the % of that category's SKUs that are San Pellegrino (full bar = 100% of the shelf), grouped by department.
the brands crowding the same categories as San Pellegrino · photographed shelf-mates first, then brands stocked beside it at the same grocers, then same-category rivals citywide.
closest to San Pellegrino in what it makes — matched on product name, category & description across the whole catalog, wherever they’re sold. Not who it competes with on the shelf.
every San Pellegrino product in stock, cheapest first.







































Bay Area grocers where neither the digital catalog nor our shelf photos show San Pellegrino· but the shelf it belongs on is already there, ranked by fit. Fit blends category coverage, rival presence, price-band match, and openness to independents at this scale; weigh the footprint chips and route notes against it · a 7-door chain and a single great shop are different prizes. Our capture is partial, so a widely-distributed brand may already be carried through channels we don’t index.
Lead with San Pellegrino Sparkling Natural Mineral Water Glass Bottle · its most-distributed SKU (14 doors) in Sparkling Water, the biggest opening. The closest open door is Luke's Local · 3 rivals already on that shelf.
~2% average share on the shelves it competes on. how dominant it is where it shows up.
priced above 44% of same-category rivals. where it sits on price vs category peers · context, not scored into Brand Power.
59 storefronts across 20 grocers carry it · tap a pin to open the store.
already on that shelf: lacroix, nixie, spindrift
absence = seen in neither the grocer's digital catalog nor our shelf photos (90 days); assortments move. fit reads the shelf, not the buying office — see route notes.
Bay Area stores already carrying San Pellegrinothat meaningfully merchandise other categories it sells but isn't in here yet · ranked by open categories. A door already won, with room on adjacent shelves.
open here: Beverages, Fruit Flavored Soda, Ginger Beer · +2 more
open here: Fruit Flavored Soda, Ginger Beer, Mineral Water · +1 more
open here: Ginger Beer, Mineral Water, Purified Water
open here: Fruit Flavored Soda, Ginger Beer, Mineral Water
open here: Ginger Beer, Mineral Water, Purified Water
open here: Fruit Flavored Soda, Ginger Beer, Mineral Water
open = the store meaningfully carries that category (real depth, not a token SKU) and San Pellegrino sells it elsewhere but has no SKU here.