Reading the shelf…
Siete Foods is a Mexican-American brand that specializes in grain-free and dairy-free products inspired by traditional Mexican cuisine. Founded in 2014 in Laredo, Texas, the company focuses on catering to various dietary needs with a commitment to using non-GMO and select organic ingredients.
Brand Power (0-100) blends four shelf signals. Price position is shown below for context · a value↔premium read, not part of the score.
carried in 21 of 24 Bay Area grocers. how many stores stock the brand.
77 products in the catalog. how deep the product line is (saturating).
spans 12 categories · 22 subcategories. how many categories the brand plays in (saturating).
each bar is the % of that category's SKUs that are Siete (full bar = 100% of the shelf), grouped by department.
the brands crowding the same categories as Siete · photographed shelf-mates first, then brands stocked beside it at the same grocers, then same-category rivals citywide.
closest to Siete in what it makes — matched on product name, category & description across the whole catalog, wherever they’re sold. Not who it competes with on the shelf.
every Siete product in stock, cheapest first.








































Bay Area grocers where neither the digital catalog nor our shelf photos show Siete· but the shelf it belongs on is already there, ranked by fit. Fit blends category coverage, rival presence, price-band match, and openness to independents at this scale; weigh the footprint chips and route notes against it · a 7-door chain and a single great shop are different prizes. Our capture is partial, so a widely-distributed brand may already be carried through channels we don’t index.
Lead with Siete Potato Chips, Hint of Serrano Sea Salt & Vinegar, Kettle Cooked · its most-distributed SKU (7 doors) in Potato Chips, the biggest opening. The closest open door is Community Market CA · 4 rivals already on that shelf.
~1% average share on the shelves it competes on. how dominant it is where it shows up.
priced above 52% of same-category rivals. where it sits on price vs category peers · context, not scored into Brand Power.
62 storefronts across 21 grocers carry it · tap a pin to open the store.
already on that shelf: late july snacks, boulder canyon, the good crisp company
absence = seen in neither the grocer's digital catalog nor our shelf photos (90 days); assortments move. fit reads the shelf, not the buying office — see route notes.
Bay Area stores already carrying Sietethat meaningfully merchandise other categories it sells but isn't in here yet · ranked by open categories. A door already won, with room on adjacent shelves.
open here: Canned Refried Beans, Cheese Dips and Spreads, Chocolate Chip Cookies · +13 more
open here: Canned Refried Beans, Cheese Dips and Spreads, Chocolate Chip Cookies · +11 more
open here: Canned Refried Beans, Cheese Dips and Spreads, Chocolate Chip Cookies · +11 more
open here: Canned Refried Beans, Chocolate Chip Cookies, Corn Tortillas · +10 more
open here: Canned Refried Beans, Chocolate Chip Cookies, Corn Tortillas · +10 more
open here: Canned Refried Beans, Cheese Dips and Spreads, Chocolate Chip Cookies · +9 more
open = the store meaningfully carries that category (real depth, not a token SKU) and Siete sells it elsewhere but has no SKU here.