siggi's
Siggi's is a brand that specializes in Icelandic-style yogurt, known as skyr, which is thick, creamy, and high in protein. Founded in 2005 by Siggi Hilmarsson in New York, the brand focuses on simple ingredients and reduced sugar content, offering a variety of yogurt products that maintain traditional Icelandic methods.
Shelf presence
Brand Power (0-100) blends four shelf signals. Price position is shown below for context · a value↔premium read, not part of the score.
carried in 18 of 24 Bay Area grocers. how many stores stock the brand.
55 products in the catalog. how deep the product line is (saturating).
spans 3 categories · 6 subcategories. how many categories the brand plays in (saturating).
Where it owns shelf
each bar is the % of that category's SKUs that are Siggi's (full bar = 100% of the shelf), grouped by department.
Top competitors
the brands crowding the same categories as Siggi's · photographed shelf-mates first, then brands stocked beside it at the same grocers, then same-category rivals citywide.
Most similar brands
closest to Siggi's in what it makes — matched on product name, category & description across the whole catalog, wherever they’re sold. Not who it competes with on the shelf.
The lineup
every Siggi's product in stock, cheapest first.
Sold at
Find Siggi's online
Where to find Siggi's · Bay Area
Opportunities
New doors · no Siggi's in our capture yet
Bay Area grocers where neither the digital catalog nor our shelf photos show Siggi's· but the shelf it belongs on is already there, ranked by fit. Fit blends category coverage, rival presence, price-band match, and openness to independents at this scale; weigh the footprint chips and route notes against it · a 7-door chain and a single great shop are different prizes. Our capture is partial, so a widely-distributed brand may already be carried through channels we don’t index.
Lead with Siggi's Icelandic Skyr Nonfat Yogurt Plain · its most-distributed SKU (16 doors) in Greek & Icelandic Yogurt, the biggest opening. The closest open door is Fairfax Market · 3 rivals already on that shelf.
