Reading the shelf…
Silk is a leading American brand specializing in plant-based dairy alternatives. Owned by Danone, Silk offers a variety of products including soymilk, almondmilk, oatmilk, coconutmilk, plant-based creamers, and yogurt alternatives. The brand is known for its commitment to providing nutritious, delicious, and accessible plant-based options, often fortified with essential nutrients. Silk has been a pioneer in plant-based nutrition since the 1970s, starting with soy products.
Brand Power (0-100) blends four shelf signals. Price position is shown below for context · a value↔premium read, not part of the score.
carried in 18 of 24 Bay Area grocers. how many stores stock the brand.
47 products in the catalog. how deep the product line is (saturating).
spans 7 categories · 8 subcategories. how many categories the brand plays in (saturating).
each bar is the % of that category's SKUs that are Silk (full bar = 100% of the shelf), grouped by department.
the brands crowding the same categories as Silk · photographed shelf-mates first, then brands stocked beside it at the same grocers, then same-category rivals citywide.
closest to Silk in what it makes — matched on product name, category & description across the whole catalog, wherever they’re sold. Not who it competes with on the shelf.
every Silk product in stock, cheapest first.








































Bay Area grocers where neither the digital catalog nor our shelf photos show Silk· but the shelf it belongs on is already there, ranked by fit. Fit blends category coverage, rival presence, price-band match, and openness to independents at this scale; weigh the footprint chips and route notes against it · a 7-door chain and a single great shop are different prizes. Our capture is partial, so a widely-distributed brand may already be carried through channels we don’t index.
Lead with Silk Plant Based Almond Milk, Unsweet, 64 fl oz Carton · its most-distributed SKU (9 doors) in Almond Milk, the biggest opening. The closest open door is Driver's Market · 3 rivals already on that shelf.
~7% average share on the shelves it competes on. how dominant it is where it shows up.
priced above 33% of same-category rivals. where it sits on price vs category peers · context, not scored into Brand Power.
41 storefronts across 18 grocers carry it · tap a pin to open the store.
already on that shelf: so delicious, forager project, malk
absence = seen in neither the grocer's digital catalog nor our shelf photos (90 days); assortments move. fit reads the shelf, not the buying office — see route notes.
Bay Area stores already carrying Silkthat meaningfully merchandise other categories it sells but isn't in here yet · ranked by open categories. A door already won, with room on adjacent shelves.
open here: Almond Milk, Coconut Milk, Dairy and Lactose Free Creamers · +3 more
open here: Cashew Milk, Coconut Milk, Dairy-Free Yogurt · +2 more
open here: Almond Milk, Dairy and Lactose Free Creamers, Dairy-Free Yogurt · +2 more
open here: Cashew Milk, Coconut Milk, Heavy Whipping Cream · +1 more
open here: Coconut Milk, Dairy and Lactose Free Creamers, Heavy Whipping Cream · +1 more
open here: Cashew Milk, Dairy and Lactose Free Creamers, Heavy Whipping Cream · +1 more
open = the store meaningfully carries that category (real depth, not a token SKU) and Silk sells it elsewhere but has no SKU here.