Reading the shelf…
Simply Organic is a brand dedicated to providing certified organic spices, seasonings, and baking flavors. Established in 2001 and operating under Frontier Co-op, the brand emphasizes sustainable sourcing and social responsibility, supporting food insecurity initiatives.
Brand Power (0-100) blends four shelf signals. Price position is shown below for context · a value↔premium read, not part of the score.
carried in 18 of 24 Bay Area grocers. how many stores stock the brand.
109 products in the catalog. how deep the product line is (saturating).
spans 10 categories · 43 subcategories. how many categories the brand plays in (saturating).
each bar is the % of that category's SKUs that are Simply Organic (full bar = 100% of the shelf), grouped by department.
the brands crowding the same categories as Simply Organic · photographed shelf-mates first, then brands stocked beside it at the same grocers, then same-category rivals citywide.
every Simply Organic product in stock, cheapest first.








































Bay Area grocers where neither the digital catalog nor our shelf photos show Simply Organic· but the shelf it belongs on is already there, ranked by fit. Fit blends category coverage, rival presence, price-band match, and openness to independents at this scale; weigh the footprint chips and route notes against it · a 7-door chain and a single great shop are different prizes. Our capture is partial, so a widely-distributed brand may already be carried through channels we don’t index.
Lead with Simply Organic Southwest Taco Mix · its most-distributed SKU (9 doors) in Latin And Hispanic Seasoning Mixes, the biggest opening. The closest open door is Target · 2 rivals already on that shelf.
~5% average share on the shelves it competes on. how dominant it is where it shows up.
priced above 46% of same-category rivals. where it sits on price vs category peers · context, not scored into Brand Power.
37 storefronts across 18 grocers carry it · tap a pin to open the store.
already on that shelf: good & gather, mccormick
absence = seen in neither the grocer's digital catalog nor our shelf photos (90 days); assortments move. fit reads the shelf, not the buying office — see route notes.
Bay Area stores already carrying Simply Organicthat meaningfully merchandise other categories it sells but isn't in here yet · ranked by open categories. A door already won, with room on adjacent shelves.
open here: Cayenne Powder, Chili Powder, Crushed Red Pepper · +35 more
open here: Almond Extract, Cayenne Powder, Chili Powder · +31 more
open here: Cayenne Powder, Chili Powder, Crushed Red Pepper · +28 more
open here: Almond Extract, Cayenne Powder, Chili Powder · +20 more
open here: Chili Powder, Crushed Red Pepper, Curry Powder · +19 more
open here: Cayenne Powder, Chili Powder, Curry Powder · +17 more
open = the store meaningfully carries that category (real depth, not a token SKU) and Simply Organic sells it elsewhere but has no SKU here.