skippy
Skippy is a well-known brand specializing in peanut butter products, offering a variety of options including creamy, super chunk, and natural peanut butter spreads. Known for its iconic teal jar, Skippy provides products that cater to different preferences, such as no sugar added and individual squeeze packs. The brand is part of Hormel Foods, LLC, and has been a staple in households for nearly a century.
Shelf presence
Brand Power (0-100) blends four shelf signals. Price position is shown below for context · a value↔premium read, not part of the score.
carried in 13 of 24 Bay Area grocers. how many stores stock the brand.
18 products in the catalog. how deep the product line is (saturating).
spans 2 categories. how many categories the brand plays in (saturating).
Where it owns shelf
each bar is the % of that category's SKUs that are Skippy (full bar = 100% of the shelf), grouped by department.
Top competitors
the brands crowding the same categories as Skippy · photographed shelf-mates first, then brands stocked beside it at the same grocers, then same-category rivals citywide.
Most similar brands
closest to Skippy in what it makes — matched on product name, category & description across the whole catalog, wherever they’re sold. Not who it competes with on the shelf.
The lineup
every Skippy product in stock, cheapest first.
Sold at
Find Skippy online
Where to find Skippy · Bay Area
Opportunities
New doors · no Skippy in our capture yet
Bay Area grocers where neither the digital catalog nor our shelf photos show Skippy· but the shelf it belongs on is already there, ranked by fit. Fit blends category coverage, rival presence, price-band match, and openness to independents at this scale; weigh the footprint chips and route notes against it · a 7-door chain and a single great shop are different prizes. Our capture is partial, so a widely-distributed brand may already be carried through channels we don’t index.
Lead with SKIPPY Creamy Peanut Butter · its most-distributed SKU (12 doors) in Peanut Butter, the biggest opening. The closest open door is Sprouts Farmers Market · 3 rivals already on that shelf.
