Reading the shelf…
Smash Foods is a brand specializing in superfood fruit spreads and snack bites that emphasize natural ingredients and nutritional value. Their products are sweetened with dates and enhanced with chia seeds, offering a healthier alternative to traditional sugary spreads. The brand's offerings include a variety of fruit spreads and snack bites, all made with upcycled fruit and no added sugar.
Brand Power (0-100) blends four shelf signals. Price position is shown below for context · a value↔premium read, not part of the score.
carried in 12 of 24 Bay Area grocers. how many stores stock the brand.
22 products in the catalog. how deep the product line is (saturating).
spans 3 categories. how many categories the brand plays in (saturating).
each bar is the % of that category's SKUs that are Smash Foods (full bar = 100% of the shelf), grouped by department.
the brands crowding the same categories as Smash Foods · photographed shelf-mates first, then brands stocked beside it at the same grocers, then same-category rivals citywide.
closest to Smash Foods in what it makes — matched on product name, category & description across the whole catalog, wherever they’re sold. Not who it competes with on the shelf.
every Smash Foods product in stock, cheapest first.






















Bay Area grocers where neither the digital catalog nor our shelf photos show Smash Foods· but the shelf it belongs on is already there, ranked by fit. Fit blends category coverage, rival presence, price-band match, and openness to independents at this scale; weigh the footprint chips and route notes against it · a 7-door chain and a single great shop are different prizes. Our capture is partial, so a widely-distributed brand may already be carried through channels we don’t index.
Lead with Smash Foods Strawberry Superfood Fruit Spread · its most-distributed SKU (9 doors) in Fruit Spreads, the biggest opening. The closest open door is LeBeau Nob Hill · 5 rivals already on that shelf.
~3% average share on the shelves it competes on. how dominant it is where it shows up.
priced above 47% of same-category rivals. where it sits on price vs category peers · context, not scored into Brand Power.
23 storefronts across 12 grocers carry it · tap a pin to open the store.
already on that shelf: st. dalfour, dalmatia, crofter's organic
absence = seen in neither the grocer's digital catalog nor our shelf photos (90 days); assortments move. fit reads the shelf, not the buying office — see route notes.
Bay Area stores already carrying Smash Foodsthat meaningfully merchandise other categories it sells but isn't in here yet · ranked by open categories. A door already won, with room on adjacent shelves.
open here: Packaged Toaster Pastries, Snack Bites
open here: Packaged Toaster Pastries, Snack Bites
open here: Packaged Toaster Pastries, Snack Bites
open here: Packaged Toaster Pastries, Snack Bites
open here: Packaged Toaster Pastries
open here: Snack Bites
open = the store meaningfully carries that category (real depth, not a token SKU) and Smash Foods sells it elsewhere but has no SKU here.