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aisle

The grocery shelf-visibility index for the San Francisco Bay Area · who owns each aisle, how brands are positioned, and where the whitespace is. Measured, not paid. Free.

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real prices, real simple. measured from public storefronts and normalized per unit. figures update as we re-measure.

The Aisle Co is a subsidiary of McGovern Measurement Company, an enterprise shelf-measurement firm serving brands and capital allocators.

Soofi Food · shelf presence & positioning · The Aisle Company

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brand

Soofi Food

Soofi Food is an emerging brand · 2 products in the catalog, not yet seen at a tracked Bay Area grocer.

emerging brand · 2 products in catalog · not yet at a tracked Bay Area retailer

The lineup

the full Soofi Food lineup · on SF shelves first (cheapest first), then SKUs we've catalogued but haven't measured on a shelf here yet.

Basmati Rice Premium Quality Steam XXXL Rice 10 lbs

not on SF shelves yet

Basmati Rice Premium Quality Sella XXXL Rice 20 lbs

not on SF shelves yet