Reading the shelf…
Sparkling Ice® is a brand specializing in zero-sugar sparkling water beverages known for their bold flavors. The brand offers a variety of products including classic sparkling water, caffeinated options, and themed variety packs. Sparkling Ice® beverages are enhanced with vitamins and antioxidants, providing a low-calorie refreshment option.
Brand Power (0-100) blends four shelf signals. Price position is shown below for context · a value↔premium read, not part of the score.
carried in 9 of 24 Bay Area grocers. how many stores stock the brand.
33 products in the catalog. how deep the product line is (saturating).
spans 1 category. how many categories the brand plays in (saturating).
each bar is the % of that category's SKUs that are Sparkling Ice® (full bar = 100% of the shelf), grouped by department.
the brands crowding the same categories as Sparkling Ice® · photographed shelf-mates first, then brands stocked beside it at the same grocers, then same-category rivals citywide.
closest to Sparkling Ice® in what it makes — matched on product name, category & description across the whole catalog, wherever they’re sold. Not who it competes with on the shelf.
every Sparkling Ice® product in stock, cheapest first.

































Bay Area grocers where neither the digital catalog nor our shelf photos show Sparkling Ice®· but the shelf it belongs on is already there, ranked by fit. Fit blends category coverage, rival presence, price-band match, and openness to independents at this scale; weigh the footprint chips and route notes against it · a 7-door chain and a single great shop are different prizes. Our capture is partial, so a widely-distributed brand may already be carried through channels we don’t index.
Lead with Sparkling Ice® Zero Sugar Black Raspberry Flavored Sparkling Water · its most-distributed SKU (7 doors) in Sparkling Water, the biggest opening. The closest open door is Berkeley Bowl · 5 rivals already on that shelf.
~5% average share on the shelves it competes on. how dominant it is where it shows up.
priced above 37% of same-category rivals. where it sits on price vs category peers · context, not scored into Brand Power.
31 storefronts across 9 grocers carry it · tap a pin to open the store.
already on that shelf: lacroix, spindrift, waterloo sparkling water
absence = seen in neither the grocer's digital catalog nor our shelf photos (90 days); assortments move. fit reads the shelf, not the buying office — see route notes.