Reading the shelf…
Spectrum Brands Holdings, Inc. is a leading American multinational consumer products company, known for its diverse range of products including home appliances, personal care items, and pet supplies. Established in 1906, the company has evolved significantly over the years and now operates globally, catering to various markets.
Brand Power (0-100) blends four shelf signals. Price position is shown below for context · a value↔premium read, not part of the score.
carried in 19 of 24 Bay Area grocers. how many stores stock the brand.
38 products in the catalog. how deep the product line is (saturating).
spans 7 categories · 17 subcategories. how many categories the brand plays in (saturating).
each bar is the % of that category's SKUs that are Spectrum (full bar = 100% of the shelf), grouped by department.
the brands crowding the same categories as Spectrum · photographed shelf-mates first, then brands stocked beside it at the same grocers, then same-category rivals citywide.
closest to Spectrum in what it makes — matched on product name, category & description across the whole catalog, wherever they’re sold. Not who it competes with on the shelf.
the full Spectrum lineup · on SF shelves first (cheapest first), then SKUs we've catalogued but haven't measured on a shelf here yet.







































Bay Area stores already carrying Spectrumthat meaningfully merchandise other categories it sells but isn't in here yet · ranked by open categories. A door already won, with room on adjacent shelves.
~2% average share on the shelves it competes on. how dominant it is where it shows up.
priced above 39% of same-category rivals. where it sits on price vs category peers · context, not scored into Brand Power.
41 storefronts across 19 grocers carry it · tap a pin to open the store.
open here: Avocado Oil, Balsamic Vinegar, Canola Oil · +6 more
open = the store meaningfully carries that category (real depth, not a token SKU) and Spectrum sells it elsewhere but has no SKU here.